Microsoft Dynamics CRM VS SugarCRM – It’s a Battle!

Users who would like to compare Microsoft Dynamics CRM vs SugarCRM have to consider a number of factors. These factors are used to determine how well the Customer Relationships Management system is able to serve its purpose. The comparison will help users to choose the CRM that is ideal for their business or company.

Microsoft Dynamics CRM vs SugarCRM

User Interface

Dynamics CRM: This CRM system has a very professional and beautiful interface which is easy to learn and use. One of the best features of the interface is that the user can create charts similar to those in Microsoft Excel. This user interface is also very easy to customize. Therefore, it is possible to create a dashboard style for the entire company, or for individual users.

SugarCRM: This CRM prides itself in its beautiful interface which is both professional and innovative. The dashboard is fun to use, and it is also very easy to customize. However, tabular data in SugarCRM is non-graphical, and the user can only display data that belongs to a single module on this dashboard.

Ease of Use

Dynamics CRM: Users may require a bit of training in order to understand some of the features of this application. Fortunately, there are user guides, video tutorials, a knowledge base and a blog on the company’s website.

SugarCRM: SugarCRM is very easy to use. The user interface is very straightforward, and it is easy to navigate through the various tabs on the dashboard.

Features

Dynamics CRM: This CRM has plenty of features which are useful for all types of businesses. They include Reporting and analytics, sales force automation, customer support automation, marketing automation, data management, and workflow management. However, this application does not have enough third party integrations and add ons, as it can only be integrated with other Microsoft products such as Microsoft Outlook, Microsoft Word and Microsoft Excel.

SugarCRM: SugarCRM has plenty of features which can benefit all types of businesses. The dashboard is quite exhaustive, and it has plenty of API add-ons. Some of the features that users can enjoy include market management, reporting, customization, sales force automation, pipeline management in real time, API and open architecture, and software support in 106 different languages. There are also plenty of add-ons and integrations, including InsideView, Google Docs, Marketo, and Entrinsik

Implementation

Dynamics CRM: Microsoft Dynamics CRM requires a little bit more time to implement. Companies may need up to 2.5 months to go live after installing this application. This is because it needs a bit more training, and it is heavier than SugarCRM.

SugarCRM: SugarCRM is quite light, and the user will require less time to implement it. It is also very easy to learn and use. On average, companies will require less than a month to go live with this CRM after installing it.

Support

Dynamics CRM: Users have access to great online support, which includes guides and training videos. They can also get help through the forums, blog, live chat, social media pages, and by submitting tickets to the customer support staff.

SugarCRM: Users can contact the customer support team through the support page on their website, or by calling their office number. Most replies are very prompt, and the customer will receive a follow up on their questions in order to ensure that their issue is resolved.

Performance

Dynamics CRM: This CRM is web-based, and it truly delivers in every aspect. It will manipulate data and perform calculations effectively. It is a very reliable application that is perfect for companies that have a lot of employees, customers and data.

SugarCRM: Just like Microsoft Dynamics CRM, SugarCRM is web-based. Therefore, the speed and performance of the application may be limited by internet connection speed. However, the application will perform calculations and manipulations and backup all the data in a short amount of time.

Mobile CRM

Dynamics CRM: This CRM system has a lite application and a mobile application for smartphones and Windows Mobile phones. However, the interface of the mobile CRM for most platforms leaves a lot to be desired, as it is not very user-friendly.

SugarCRM: This CRM system has a mobile application for smartphones, iOS, Android and tablets. The mobile application is great, with a very professional and beautiful interface that is extremely easy to use. Therefore, when comparing Microsoft Dynamics CRM vs SugarCRM on the mobile platform, SugarCRM is the sure winner.

Price

Dynamics CRM: Microsoft Dynamics CRM prices range $15 per user per month for the Essential version, to $30 per user per month for the Basic version and $65 per user per month for the Professional version. The application is billed annually, and the license is purchased for a minimum of five users.

SugarCRM: SugarCRM is very reasonably priced, and users can enjoy the application for as little as $30 per month for the Professional version. Those who would like to use the Enterprise version will have to part with $60 per month, while the Ultimate version will set the user back $150 per month. The application can be used by an unlimited number of users for these prices. All of the charges are billed annually.

Trial Period

Dynamics CRM: This CRM allows potential users to test the application for free for thirty days. The user will be able to enjoy the various functions and benefits of this CRM for an entire month before they decide to purchase it.

SugarCRM: Potential users can enjoy this application for free for seven days, and they do not need to provide their credit card details in order to get access to this trial period. The trial has plenty of demonstrations that will help the aspiring user to know how the application will benefit them and their company. The demo also allows the user to switch between different personas so that they can see how the different employees will use SugarCRM.

Popularity 

Dynamics CRM: This is one of the most popular CRMs in the market today, with millions of users throughout the globe. It is mostly used by larger organizations.

SugarCRM: This CRM is quite popular, with close to two million users in 120 countries. It is popular with all types of business and organizations, including small and medium sized enterprises and government departments.

Overall Microsoft Dynamics CRM VS SugarCRM Comparison

The CRM that a user decides to buy will depend on the size of their business and the features that they need. Companies that use Microsoft products a lot may find it easier to implement Microsoft Dynamics CRM.

However, SugarCRM is cheaper as it has a standard price per version, regardless of the number of users. It also has more add-ons and integrations. Furthermore, its innovative mobile application has made it ideal for users who work away from their computers. We can conclude this Microsoft Dynamics CRM VS SugarCRM comparison by noting that these two applications are similar in a lot of ways, and they offer a lot of benefits to their clients.

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Michael Taylor
Michael is the Lead Author & Editor of DynaMe. DynaMe is a blog focused on cloud based Microsoft Dynamics.
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