What is Microsoft Dynamics?

What is Microsoft Dynamics?

Microsoft Dynamics is a product line of enterprise resource planning (ERP) and customer relationship management (CRM) software applications. These applications are delivered through an extensive network of reselling partners providing specialized services. In this article, we’ll talk about different Microsoft Dynamics applications offered by the service providers.

Microsoft Dynamics ERP: It is a line of enterprise resource planning, primarily designed for mid-size organizations having simple corporate structures and moderately-complex production models. It provides a company efficient tools to manage the entire organization, from procurement, supply chain, and human resources, to collaborative projects and financials. Microsoft Dynamics ERP is further divided into four primary products.

Microsoft Dynamics AX : Multi-language or multi-currency ERP is a business solution that features comprehensive global business management attributes for financial, operations and human resources management. It also focuses on additional industry capabilities for other professional service providers, retailers, financial service businesses, private sector organizations, manufacturers, and public sector organizations.

Microsoft Dynamics GP: It was formerly known as Great Plains Software. This ERP solution is suitable for all kind of small & mid-size businesses. It is designed to help manage finances, supply chain, and employees.

Microsoft Dynamics NAV: It was formerly known as Navision. MD-NAV is a business management solution designed to help small & midsized company. It lets them manage their finances, supply chain, & people. It is also a multi-language and multi-currency software that ensures better accessibility. No matter what type of business you own, it is run by people. Thus, this model ensures that your people are armed with all the information and tools they need to make your business better.

Microsoft Dynamics SL: It is formerly known as Solomon IV. It was designed for project-driven organizations based in North America. This business management solution is created in a way to support future business growth.

Microsoft Dynamics CRM: As the name suggests, this is a customer relationship management application which is sold separately by Microsoft. It provides sales, service, and marketing capabilities to organizations, irrespective of their size and nature of operation. Microsoft Dynamics CRM is available as both on-premise and cloud-based CRM solutions to help business owners meet their unique business needs.

Most service providers also offer mobile CRM apps to allow organizations manage their customer relationships on the go, and efficient tools that integrate reporting and data from social media directly into the CRM application. Right implementation of this application can help reduce costs, increase profitability and handle your customers efficiently. The business process is aimed at nurturing customer satisfaction and loyalty. Microsoft Dynamics CRM solutions can deliver excellent return on investment through efficient marketing automation, sales force automation and customer service. It helps you deliver amazing customer experiences and turn every customer into a satisfied customer.

You can get in touch with a professional service provider and find out which application can work best for your business. Every business is different and so the implementation of Microsoft dynamics. For more details on what is Microsoft Dynamics, you can always talk to your ERP consultant and get detailed information on applications suitable for your business processes.

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Michael is the Lead Author & Editor of DynaMe. DynaMe is a blog focused on cloud based Microsoft Dynamics.